Editorial Policy
FitContent publishes helpful, original, human-reviewed educational content for fitness creators. This is the standard we hold and how to hold us to it.
1. Our purpose in publishing
We publish educational content for one audience — fitness professionals and creators making short-form content — and for one reason: about half of what that job requires cannot come out of a text generator, so it needs to be written down properly by people who understand it.
Our guides are free, ungated and not lead magnets. The standard we hold is that this library should be worth a reader's time even if they never install our app. If a guide only makes sense as an advertisement for the product, it should not be published.
2. What every guide is reviewed for
Before publication, every guide is reviewed by a person against four criteria. A draft that fails any of them is rewritten rather than published.
Usefulness
Could a reader act on this tomorrow? We favour shot lists, worked examples, specific wording, tables and checklists over general encouragement. If a section could be summarised as "be consistent and provide value", it is cut.
Clarity
Is it written plainly, in the words our readers actually use? We prefer "your knees hurt on squats" to clinical phrasing, we explain jargon the first time it appears, and we structure pages with real headings so a reader can find the part they need without reading the whole thing.
Accuracy
Are the claims true, and are they stated with the right amount of confidence? Platform mechanics change constantly, so we describe them as our understanding at the time of writing rather than as fixed rules. We avoid inventing statistics, we do not attribute precise numbers to unnamed "studies", and where something is genuinely uncertain we say so.
Quality
Is it original, complete and worth the reader's time? We do not publish thin pages to fill a content calendar, we do not repeat the same guide under different titles, and we do not keyword-stuff. Our guides run long because the subjects need the space, not to hit a word count.
3. Human-written and human-reviewed
Our published guides are written and reviewed by people. We do not publish unedited machine-generated articles.
This matters to us for a specific reason. We sell an AI writing tool, and the advice we give every user of it is: generate a draft, then rewrite it in your own voice and add a detail only you know. Publishing unreviewed generated text on our own site would contradict the one thing we most want our users to understand — that the specific, human detail is what makes content worth reading.
Where AI assists our own process — outlining, checking that a draft has not missed an obvious angle, tightening a paragraph — the result is edited, fact-checked and signed off by a person who is accountable for it. Nothing goes live because a system produced it.
4. Authorship and expertise
Guides are published under the FitContent Editorial Team, which reflects how they are made: drafted by someone with relevant experience, reviewed by someone else, and edited before publication. We use a team byline rather than invented author personas with fabricated credentials, because a fake expert with a stock photo is worse than an honest collective byline.
Our expertise is in content and short-form video for the fitness industry. That is the boundary of what we will write about. We do not publish clinical guidance, rehabilitation protocols, dietetic prescriptions or medical explanations, because that is not our field — see our disclaimer.
5. How we handle claims and evidence
- No invented numbers. If we cannot support a figure, we do not use one. We would rather write "most" than a fabricated percentage.
- Illustrative examples are labelled as such. Client outcomes we describe are examples used to teach a principle, not typical results.
- Platform behaviour is described as changeable. Because it is, and content that states it as permanent fact ages badly and misleads readers.
- Uncertainty is stated. Where practitioners reasonably disagree, we say so rather than pretending to a settled answer.
- No health or body-composition promises. Not in our content, and we advise against them in yours.
6. Corrections
We get things wrong and we would rather know. If you spot an error, email Info@k-lertaconsulting.com or use the contact page with the page and the specific claim.
- Substantive errors — anything that would lead a reader to act incorrectly — are corrected promptly and the page's updated date is changed.
- Minor fixes — typos, broken links, clarifications — are made without ceremony.
- Disagreements over judgement get a reply explaining our reasoning, and we will add nuance to the page where the point is fair.
We do not quietly delete pages to hide a mistake. If something was wrong, the fix is a correction.
7. Reviews and updates
Every guide is reviewed at least twice a year, and sooner when something material changes about how a platform works. Each page shows its updated date at the top so you can see how current it is.
When we update, we revise the substance rather than changing the date to look fresh. If a guide is no longer useful and cannot be fixed, we retire it and redirect the URL to the closest relevant page rather than leaving a dead end.
8. Independence and advertising
- No paid editorial. We do not accept payment, products or services in exchange for coverage, mentions or links inside our guides.
- No affiliate links in editorial content. When we recommend a category of equipment or software, we are not paid if you buy it.
- No guest posts or link exchanges. Everything we publish is written and reviewed in-house. We do not sell links, and pitches offering them do not receive a reply.
- Advertising is separate. This site may display third-party advertising, disclosed in our privacy policy. Advertisers have no input into what we publish, and we do not know in advance which advertisements will appear.
- Product mentions are disclosed. Where a guide mentions FitContent, it is our own product and clearly ours. We try to mention it only where it is genuinely relevant, and every guide is written so that it works without it.
9. What we will not publish
- Thin or duplicated pages created to occupy search results
- Keyword-stuffed text written for machines rather than readers
- Fabricated statistics, studies or expert quotes
- Invented author identities or credentials
- Weight-loss or body-transformation promises
- Content that encourages restrictive eating, body shaming or training through injury
- Clickbait headlines that the page does not deliver on
- Unedited machine-generated articles
10. Reader suggestions
Several guides in our library exist because a reader asked a question we could not answer with an existing link. If there is something you want covered, tell us — in the words you would actually use, not a polished topic title. The raw version of a question is far more useful to us, and it is usually the version other people are searching for too.
11. Contact
Editorial questions, corrections and suggestions: Info@k-lertaconsulting.com or via the contact page.